China’s 780 Million Mobile Phone Users Get to Paticipate in Horse Racing

Richman’s Racing TV, a service division of RS Management Limited of Hong Kong has, through China Racing Media, accepted the exclusive right / franchise to record and broadcast live and recorded video and audio of all races to be held at The Royal Nanjing Jockey Club’s (RNJC) race course in Nanjing, China.

RSM believes that this exclusive broadcasting right / franchise is valuable and capable of generating significant annual revenues for all parties concerned - with relatively little if any risk. However, in consideration of the award of the exclusive franchise, RSM’s has agreed to provide financial support for the early completion of RNJC’s race course, relevant supporting infrastructure and subsidies for Tierce and Quinella pools.

Richman’s Racing TV proposes to initially target a subscription level representing less than 2% of China’s 780 million current mobile phone users. Subscriptions will be marketed through revenue sharing partnerships with China’s major mobile network operators.

In addition to being able to view live racing, race analysis, horse and jockey fundamentals and expert commentary, subscribers to Richman’s Racing TV will also be entitled to register their selections of horses they think will win RNJC’s regular Tierce and Quinella cash pools. Selections can be made directly through their mobile phones and is FREE OF CHARGE. Richman’s Racing TV and RNJC do not accept bets on their horse races. Subscriber’s horse selection entitlements is for every race run at RNJC for the duration of their subscription.

According to RSM, Richman’s Racing TV subscription are affordable and offer an attractive cost to benefits proposition: RNJC’s live racing data subscription is to be offered at a very affordable monthly rate and will permit subscribers to participate in selecting winning horses for up to 80 races per month. This basically means that for a very affordable monthly subscription cost, a subscriber has the chance to win (or if there is more than one winner) share in a total Tierce pool of up to ¥8,000,000 per month and also a chance to win (or if there is more than one winner) share in a total Quinella pool of up to ¥4,000,000 per month. Subscribers get a chance to win a total of ¥12,000,000 per month with having to place any bets.

For more information on revenue sharing alliances, please email RS Management Limited.

Shadwell Sponsors Meydan's Big Race

According to an article from Gulf News, Shadwell’s stud director Richard Lancaster says the new course at Meydan is truly amazing and will be the envy of the world.

Shadwell Estate continues to show their support for horse racing in the UAE by sponsoring today's big-race meeting at Meydan racecourse.

Tonight's meeting features the second rounds of the Al Maktoum Challenge, with the Group Three Thoroughbred edition run over 1,900 metres and the Group One Purebred Arabian version run over 2,200 metres, both on the all-weather track.

Meydan's Chairman of the Board and CEO Saeed Humaid Al Tayer said: "The Dubai International Racing Carnival will be past the half-way mark this Thursday [today], as Meydan Racecourse hosts the fifth of nine meetings in this edition.

"We are excited and look forward to what lies ahead, as we have seen the Carnival grow into the definitive racing feature it is today. This would not be possible without the support of our sponsors, and we are extremely grateful to our long-term partners Shadwell Estate for their commitment to racing and their support of the Dubai Racing Club and Meydan".

Shadwell Estate's Stud Director, Richard Lancaster added: "Shadwell is delighted to continue its long association with the Dubai Racing Club. It is especially exciting this year to be coming to sponsor at the new Meydan Racecourse. This project which one has seen develop from the drawing board to completion has been truly amazing and has produced a racecourse that will be the envy of the world.

Today's meeting offers a number of hospitality options available to suit all tastes. Entrance to the public areas of Meydan Racecourse is free of charge and there are also complimentary transfers at the end of the night from Meydan Racecourse to Emirates Towers and Souk Madinat.

Note: Shadwell was bought by H H Sheikh Hamdan bin Rashid Al Maktoum twenty five years ago. The stud estate located just outside Thetford in Norfolk had previously been owned by the Musker family. The racing and breeding of thoroughbred horses had been engrained in the Estate’s history for over a hundred years.

CHINESE MILLIONAIRES’ LATEST LIFESTYLE REPORT

This is the 6th time since 2005 that Hurun Report had announced the annual research findings of brand awareness and preferences, consumption habits and lifestyle trends of China’s highest net worth individuals.

This year’s report consists of two parts – the lifestyle report and the Best of the Best report. The lifestyle report gives a comprehensive analysis of the differences between millionaires in tier 1, tier 2 and tier 3 cities, men and women, elder and younger as well as the multimillionaires and average level consumers. The Best of the Best report discloses the Chinese millionaires’ brand preferences.

Read the full report from Hurun Website...

African Racing News Update

According to an article in the Weekend Post Addo horse-breeder and farmer Phindi Kema is one of the key movers and shakers behind an ambitious R1,3-billion horse-racing initiative in Plettenberg Bay which could see horses from all over the African continent competing in a prestige annual event.

The Iph’iNtombi farm owner is a director of African Race Estate and a mom-of-three whose dream it is to see African-bred thoroughbreds and Arabian royalty race in Plett at a new track and pavilion incorporating a five-star hotel and village.

The proposed Africa Race International (ARI) would be an annual event at which horses from all over Africa would represent their countries.

“People still grapple with the level of this race,” said Kema. “It is going to benefit the (horse-racing) industry and South Africa. It will open new markets.”

She said it would be a first of its kind and “a lot of work and time will be put into it before it starts”. The development would begin as soon as regulatory requirements – like an environmental impact assessment and rezoning of the 60ha land which had been identified – had been cleared. The land is situated west of Plettenberg Bay, adjacent to the shoreline.

The inaugural race was likely to have horses representing Swaziland, Angola, Nigeria, Morocco and Libya and funding was expected from local and Middle Eastern partners, with Qatar rumoured to be one of the nations involved.

“I realised there was a market out there that has never been explored by the industry and I’ve brought in outside partners to take full advantage of it and take racing forward.

“The Western Cape government is fully behind the project. It fits within their vision – this race, without a doubt, will add a lot of value to the industry and Western Cape because of its uniqueness.”

Kema will not give up farming in the Eastern Cape just yet, but is negotiating a deal that will free up her time so she can focus on the racing initiative while relocating to Plett. “My focus in the next few years is Africa Race International and to attend more race meetings in Europe, the Middle East and Asia.”

She said overseas expertise was being brought in and a European expert had been appointed to market the race internationally. An announcement in this regard would be made at the end of this month.

Kema, who made her mark as a businesswoman by farming with citrus and later breeding horses, said she was keen on turning Plett into a horse-racing capital for African horses. While the man in the street would be able to race at the annual event, the developers were targeting African countries, their royalty and the super-rich, she said.

Kema won the Editor’s Choice category of the 2008 The Herald, Absa Corporate Business Bank and NMMU Business School Business Person of the Year Awards for her agricultural enterprises in Addo.

She said she believed that “going after your dreams by taking risks pays later” and added it was important to “put time, focus and energy into anything you do”.

She has decided to move to Plett “to be close to the regulatory process while plans to seal the deal are under way”.

Western Cape MEC for Finance, Economic Development and Tourism Alan Winde said his department supported the initiative and on January 25 a meeting with other role- players, such as provincial planning and provincial agriculture, would take place in Cape Town.

Winde said he did not foresee agriculture or the Bitou Municipality in Plett having a problem with the development plans. “I think this plan makes good economic and tourism sense.”
If the proposed land was not available, Winde said he would be “happy to help find other suitable land”.

Note: Several African horse racing enthusiasts have invited Richman's Racing to establish a presence in Africa similar to the one it has in China.

Horseracing in China…

For those who want to know the latest buzz on horseracing in China - an article by Mark Godfrey in China International Business could be a good source.

Mark correctly predicts that with gambling still illegal in China, any racing institution would have to come up with an alternative to the traditional business model of trackside betting.

Using the Royal Nanjing Jockey Club as an example Mark explains how race courses in China should develop a membership system for the present while laying the groundwork for a full-fledged industry if the Chinese mainland gambling ban ever makes an exception for horse racing.

Read the full article…

Abu Dhabi launches horse racing festival

According to Middle East Online, after the resounding success of the Purebred Arabian horse flat-racing series held in Europe earlier this year when Zayed the First’s centenary year (1909-2009) was celebrated, the Abu Dhabi Authority for Culture and Heritage hosted the Sheikh Mansoor Bin Zayed Al Nahyan Global Flat Racing Festival for the late Sheikh Zayed bin Sultan Al Nahyan Cup in Abu Dhabi on Tuesday, December 22, 2009.

Read the full story...

Hermès and Gucci Press Equestrian Advantage

According to SUZY MENKES writing for The New York Times, it is not so much daggers at dawn but saddles and stirrups for the two luxury houses competing to promote their brands in the horse jumping world.

Read the full story...

Horse racing sponsorship increases despite downturn

According to an article By Terry Murden writing in “Scotland on Sunday”, a RISE in attendances at horse racing events is continuing to attract sponsors in spite of the squeeze on budgets.

Shirt maker Thomas Pink is among the firms that have returned to the sport, while others such as whisky distiller Glenfarclas claim the returns are sufficient to encourage them to continue their support.

A report to be published tomorrow, titled " Jump Racing Focus, Essentials Of The Sport For Investors 2009-2010", highlights the steps the sport is taking to maintain audiences and remain attractive to potential sponsors, in spite of the economic downturn.

Attendance figures indicate that it is achieving its goal with 5.2 million racegoers turning up to flat and national hunt meetings against 5.1 million last year, a rise of 2 per cent.Sponsorship was slightly down, from £10.6 million to £10.53m during the jump racing calendar, but this was seen as an encouraging level of support during tough economic times.Malt whisky producer Glenfarclas has lifted sales by 25 per cent in the past 12 months, mainly by sponsoring national hunt racing.

Read the full story...

International Horse Racing Festival in Central China

From Xinhua News Agency. The seventh Wuhan international horse racing festival will be held in central China's Wuhan city in November this year, the local government said on Wednesday.

Equestrians from seven districts and countries, including Japan, Germany, Hong Kong and Macao of China, and 21 teams from Chinese mainland will attend this first-class horse race pageant of the country from November 6, said Zhou Yuan, deputy Secretary General of Wuhan Municipal government at a press conference.

During the three-day festival, six big horse races will be staged at Wuhan Orient Lucky City with the biggest race course in Chinese mainland.

As a sport event and entertainment, horse racing first thrived in Wuhan, capital city of Central China's Hubei Province in early 1900s, after foreign and Chinese businessmen built up the country's top three race courses in the city.

The sport was banned on the Chinese mainland in 1949. It reappeared in the early 1990s after national races were organized and jockey clubs set up in southern coastal cities.

Operated from 2003, the Orient Lucky City covers more than one million square meters and is currently the biggest horse breeding base in the country where 2,000 horses are raised. The race course seats 30,000 spectators. The previous six editions of the horse racing festivals in Wuhan attracted thousands of spectators.

Note: Richman’s Racing facilities at The Royal Nanjing Jockey Club in Nanjing (RNJC) is currently being developed on 72 million square feet of man made forest that serves as both an international and domestic eco tourism destination.

Once completed RNJC is expected to be China’s largest international standard horse racing facility in China - complete with stud farms, jocky training facilities, a comprehensive equestrian hospital etc.

Please direct all enquiries to Dr ASJ Johan by email to richmansracing@gmail.com

Is China now ready to Liberalize Public Betting on Horse Racing and Create a Domestic Billion Dollar Industry?

Wishful thinking or a real possibility? Well, according to the following article from a Mainland Chinese publication it certainly looks like change is in place for the return of Horse Racing in China.

If you find the English used in the following article a bit weird – it’s because it’s a Google automated translation from the original simplified Chinese text. But hey, try and look beyond the weird English and you might get the message.

We’ve done a brief summary of our take on the subject and it immediately follows the article...

Headline: Mainland "betting" the fastest-Ming Qiu lifting the ban
Dated 2009-9-17 (Translated through Google from Simplified Chinese)

“Mainland "betting" lifting the ban had been see the dawn of deregulation, according to authoritative sources told this newspaper exclusively revealed a few days ago the Ministry of Finance General Administration of Sports has played down the joint establishment of a national gambling company, intends to take over the future to open up the mainland Ma Cai industry management and marketing, and learn from Japan model from the Government on the implementation of the national race track listing management. Expected value of the horse race betting on the 100 billion industry in the2011Years ago, was officially launched, will stimulate China's tax increase.

PRC Tang was strong and Shenzhen on the 16th Electric

According to inside sources, the Chinese race has been this year, the Preparatory Committee8Earlier this month the establishment of a low-key, ChinaGuess Model RacingLottery market has entered a substantive operational phase, but is no longer "thunder." Horse racing betting system is currently in the Mainland software upgrade has been completed, while WuhanQuiz-type lottery ticketsPilot has fully been approved. Some industry people are optimistic and anticipate that the full lifting the ban on horse races next year9On the latest available at2011Years to achieve.

Abandoning the "Hong Kong model"

According to the sources on condition of anonymity said the General Administration of the Ministry of Finance set up a joint sports betting company, was formerly the Treasury Management Division of the Lottery to turn into a state-owned gaming company in the upgrading ofAs deputy departmental levelUnits, where the former Director Lou Qu fruit is expected to serve as first chairman.

The establishment of a national gaming company specializes in management of horse betting is different from the existing mainland by the Ministry of Finance, Ministry of Civil Affairs, General Administration of Sport bull decentralized management system. Allegedly nineties of last century mainly as a draw in Guangzhou, Beijing to build its own racecourse loose managementHorse racing industry failedLesson, and second, a huge population of the mainland market, the horse from lifting the ban was a huge gambling taxes, centralized management by the central government operations are conducive to supplement the central government pulledGDPContribution rates, while effectively crack down on gambling huge amount of money currently in the MainlandThe Lottery.

Mainland, the horse after the legalization of gambling is not the draw after the famous Hong Kong model. Some observers refer to the Hong Kong Jockey Club management model does not apply to the Mainland and Japan will invest in rural areas the majority of horse-racing revenue building, more in line with the economic needs of the central macro-control is expected to Japan's national government management system or migrate to China. It is reported that in accordance with current lottery regulations, horse betting in the Mainland will be charged20%The tax is expected most of the money would be injected into new rural construction and the mainland urban and rural reform.

According to sources, this year8Earlier this month, by the State Sports General Administration and the Ministry of Finance take the lead, with the Hubei Provincial Government, Wuhan Municipal Government jointly organized by the Preparatory Committee for the establishment of the Chinese race to be fully planned cities in the Mainland Ma Cai and opening up the operation of experimental work.

Material20City open trial

At the same time, the State Ministry of Finance, General Administration of Sport approved the proposed plan to carry out major cities in the MainlandGuess Model RacingSports lottery. Some IT professionals have received news that the industry in the Mainland Ma Cai slice of a total of 20AMajor cities, including South China, Northeast, North, Northwest, East, Southwest and other six areas, eachDistrict clothBoard 3 Ma Cai pilot cities. Which has been great concern in southern China, the pilot cities will be "Whispering" Wuhan, Guangzhou, Changsha. The Wenchuan Earthquake badly damaged the economy of Chengdu, China Railway has five Bureau, more than 3 billion joint venture in Chengdu finance, construction, covers an area of 8000Acres of horse-racing track, to declare Guess Model Racing Sports lottery pilot cities.

According to reports, the mainland horse racing betting system software upgrade has been completed. Among them, the supporting facilities for all horse racing in Wuhan have been perfect, once the state of the "Horse Color" gate opening, you can immediately sell horses butt color.

According to sources, the newly established China this year, the Jockey Club or11On horse races at the speed of the Seventh Wuhan further "Test the water"The real sense of the horse lottery. Last year, the mainland's first commercial horse racing was held in Wuhan, has a direct introduction ofQuiz-type lottery tickets"TopQuaScraping, "Dui Jiang has been regarded as a prelude to Ma Cai gate opening."

Our take: First off it appears that China wants to adopt the Japanese Model rather than the one in place in either Hong Kong or Macau. So you could end up with both a National Governing body and local authorities overseeing the gaming components of horse racing in China.

We do not expect the Chinese Government to incur the heavy capital investment required and suddenly build race courses all over the country and manage racing and public betting. Instead we expect that the Chinese Government to deploy its infinite wisdom to tap into a huge pool of cash to be generated from its citizen’s love of gambling - without incurring large investments in hard assets.

So we expect that the Government will first establish a new Horse Racing and Betting Law (as vague as possible so it can be interpreted at will). The law will call for the actual race course development and hosting of horse racing to be outsourced to private so called legal person limited companies.

Examples of such would be Richman’s Racing’s China partner - The Royal Nanjing Jockey Club and a few others already licensed to build and manage race courses and non-gambling horse racing events. More companies could be authorized. The only difference from the present will be the ability of these companies to accept bets from the public.

The New Law will also provide that these authorized race course operators pay the Government a certain gambling tax from gross bet sales. Twenty percent (20%) is mentioned in the above article but it could well be more.

The Government will establish a method to effectively collect this tax and announce that the tax, which could amount to to hundreds of millions every week, will be deployed by both the central government and provincial governments to finance rural development and the eradication of poverty. It'll be politically correct and win – win for all. If propertly administered it'll be a great way to recycle domestic capital.

We expect the appointed companies to start investing in race courses in virtually all provincial capital cities - creating a huge demand for bloodstock, qualified jockeys and everthing else that goes with it.

That’s why Richman’s Racing have engaged a team of international racing experts to establish a comprehensive bloodstock importation program, breeding, equestrian hospitals and jockey training and certification facilities initially at our Royal Nanjing Jockey Club and later at other strategic locations in China.

For more information on business opportunities with Richman's Racing, please contact...

Dr A S Johan at richmansracing@gmail.com

Stud Farms – A Smarter Investment than Betting

If you thought that the only way to make money from horse-racing was to win an outsider filled triple trio bet...think again. The real pros know just where the risk free dough is – Stud Farms.

Sheikh Mohammed bin Rashid al-Maktoum, the ruler of Dubai, currently has 17 stallions standing at stud in Darley - a stone’s throw from Lexington International Airport. Previously known as Jonabell farms - after respected horse man John A. Bell III, it was renamed Darley after it was purchased in 2001 by the Sheikh.

Darley commands between $7,500 and $150,000 dollars for every successful deed and during the breeding season studs are working three times a day, with a goal of impregnating around 2,000 mares. That’s a pretty good return on investment, considering few of the stallions ran more than a dozen races in their entire careers.

If you think this is a great way to make money - consider this. The Richman’s IMC affiliate - Royal Nanjing Jockey Club (RNJC) in China will be requiring more than 4,000 horses to cover all of its planned races there. Owning bloodstock and in a stud farm at RNJC with exclusive rights to supply this demand is sure to be big business.

China has the world’s largest population of people known to love all forms of gaming. The fact that Macau has overtaken Las Vegas in gaming related turnover is proof that the Chinese love gambling and consider it an investment or business. Because of this attitudinal position, compulsive addiction to gambling and its resultant downside is much less of a problem among the Chinese when compared to others on a relative basis.

Furthermore, China is also the world’s fastest growing economy and is creating a record number of new millionaires and an affluent middle class of active shoppers. To find out more about stud farm investments, race sponsorship and race advertising opportunities in China’s email us at richmansracing@gmail.com

Festival in Paris Boosts Arabian Horse Racing

According to an article in GulfNews.Com The Shaikh Mansour Bin Zayed Al Nahyan Festival of racing in Paris is a major boost for Purebred Arabian racing. Dax racecourse in France witnessed the last and final race of the series.

Abdullah Al Qubaisi, Director of Communications at the Abu Dhabi Authority for Culture and Heritage (Adach) said at a press conference in France recently: "This success has been evident from the eagerness shown by the owners of Arabian horses in the world in general and Europe in particular, to vie for honors in the Zayed the First Cup."

The press briefing was also attended by Lara Sawaya, Director of the Festival, Martial Bousseuil, European manager for Shaikh Mansour Bin Zayed's Stables and Jean-Loui Izeta Selimanjim, director of Afac, the French Arabian Horse Racing Association). Sawaya expressed her gratitude to all organizations and individuals who have helped in organizing the event so successfully.

"I would like to extend our special thanks to Afac and hosts Dax for their support to make the festival of Shaikh Mansour Bin Zayed Al Nahyan a success. Sawaya added that the festival will be an annual affair.

The race was in preparation for the Saint Cloud Arabian Breeders Cup in Paris in October. The 174-year-old race course hosts 15 race meetings each season in France. The races are being held under the name "Zayed the First" by Adach in association with Breeding Stables of Shaikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs.

Sorouh Real Estate, Abu Dhabi Sports Council, IAL Art Logistics and Abu Dhabi International Hunting and Equestrian Exhibition supported the series.

Dr A S Johan of Richman's IMC said that he was very encouraged by the interest Arabian horse racing was attracting outside of the Middle East. This has prompted Richman's to consider Arabian horse racing at its Royal Nanjing Jockey Club in China - alongside thoroughbred horse racing. "We plan to set aside a certain number of days for Arabian horse racing. Of course to support this we will be importing and stabling Arabian horses" said Dr Johan.

A Brief History of Horse Racing

The competitive racing of horses is one of humankind's most ancient sports, having its origins among the prehistoric nomadic tribesmen of Central Asia - who first domesticated the horse about 4500 BC.

For thousands of years, horse racing flourished as the sport of kings. Modern racing, however, flourishes both for the competition it provides among wealthy race horse owners and because of the fair betting odds it offers punters. Horse racing is among the fairest of all forms of gaming – as it’s impossible to convince a horse not to win - if it really wants to.


Horse racing is the second most widely attended U.S. spectator sport, after baseball. More than 56 million people attend 8,004 days of racing and wager in excess of $9.14 billion. Horse racing is a major source of entertainment and sport in Canada, Great Britain, Ireland, Western Europe, Asia, Australia, New Zealand, South Africa, and South America. Now just imagine how popular Horse Racing will be in China…where more than 9,000,000 people are expected to physically attend our races annually. In addition more than 160 million households could be watching it on Television and more than 601 million mobile phone users could be following the races as well…

Horse Racing in China

Horseracing, was once a lively, thriving industry in China. It was halted during the Cultural Revolution… but is now beginning a comeback...The Chinese Government has licensed only five (5) companies to build and manage race courses in key various cities throughout China. These five are authorized to run competitive races and other equestrian events. However, public gambling is still not legally allowed in China, but this is about to change.


A few years ago Beijing University, in collaboration with Monash University of Australia, established “The China Center for Lottery Studies” to develop professional training for China’s rapidly developing lottery and gaming industry. It is therefore widely expected that as more supervisory personnel is available to the Government, current restrictions on public betting on horseracing will be gradually eased over the next few years - giving any one or all of the five licensed companies who have been able to build and maintain suitable horseracing infrastructure, a huge boost.

For the present however, various unconfirmed reports from China suggest that only one or two of the five licensed companies have been able to keep their heads above water. The rest, particularly those who had built their revenue models on public gambling have become dormant.


RS Management Limited – Global General Managers for the developing Richman’s International Millionaire’s Clubs, have carefully studied China horseracing over the last few years and based on its assessment believes that there exists phenomenal opportunities for horseracing in China. RSM has put together a team of some of the world’s top race course designers, race horse and jockey trainers, breeders, bloodstock agents, veterinarians etc. and agreed to take a controlling equity interests in one of the best located Chinese companies licensed to establish and run a Jockey Club with competitive horseracing in China.

RSM is also pursuing the acquisition of long term horse racing rights from other licensed companies in China – to effectively becoming the dominant provider of China-wide, world class horseracing capabilities.

About Richman's Racing

Richman’s Racing is a service division of Richman’s IMC with oversight for the management and development of the club’s horse racing related activities:-

In China this is initially being effected though direct ownership of equity in The Royal Nanjing Jockey Club (RNJC) – which with over 72 million sq. ft. of owned land, within driving distance from Shanghai, is expected to become China’s largest and best managed Jockey Club.

Internationally this is being achieved through the hosting of the Annual Richman’s Inter-World Horseracing Challenge at various participating racecourses around the world. Nominations of horses to these Inter-World Horseracing Challenges will be open to certain classes of Richman's members at no cost.

Richman’s Racing’s programs in China are to be run in accordance with the country’s current laws – as such public gambling will not be allowed. However, Richman’s Racing has developed a non gambling strategy that is guaranteed to attract millions of Chinese to follow its races. No doubt this strategy will not be as profitable to Richman’s as being able to offer race betting, but Richman’s is prepared to consider the longer term prospects for horse racing in China. No doubt when gaming on horse racing is finally allowed in China, Richman’s Racing will be one of the significant beneficiaries.

Sponsors and Advertisers who participate in Richman’s Races in China will however not be affected by the no gambling issue and still be able to reach millions of consumers – both the rich and regular folk.

Race Naming, Sponsorship & Multimedia Advertising

As horse racing is only just returning to China – audience demographics cannot as yet be determined with any meaningful accuracy. However, there is no doubt that horse racing in China will attract millions - the rich as horse owners and competitors for both the winner’s purse and for prestige; and regular folk as participating spectators.

Richman’s Racing has developed an expensive Audience Participation Prize Subsidy Strategy (APPS) that’s guaranteed to attract a large following for its of its twice a week racing form and actual racing at its physical race tracks, through its television and public widescreen broadcasts, its internet and mobile devise broadcasts.

Exclusive Race Naming, Sponsorship and Multimedia Advertising rights are to be offered through a private auction process with the minimum bid set at US$2 million per race.

We are currently considering Advance Booking Packages (ABP) for race naming, race sponsorship and multimedia race advertising rights for selected corporations. These ABPs will be available at attractive discounts to the minimum $2 million per race price tag expected through auction.

Such advance packages, if not used by the registered rights holder, may be sold to other corporations though Richman’s Racing’s private auction process. Depending on the number of races booked in advance, it is likely that some astute corporations may reap considerable profits through the sale of their rights.

The Richman’s Racing Advantage

Richman’s Racing at the Royal Nanjing Jockey Club will be operated throughout the racing year. A large portion of sponsorship and advertising rights at these races is reserved for Richman’s Charter Corporate Platinum Members and holders of Advance Booking Packages. The balance, if any, will be open for competitive bids from the open market. Obviously important race days like festivals and special public holidays will not fall within the public domain.

Most racecourses around the world adopt a program where individual race sponsorship with race naming rights (e.g. The Cartier Challenge, The Hermes Cup etc.) and race screen and other electronic media advertising is split and individually sold to different sponsors and advertisers. We believe this creates clutter and confusion.

Richman’s Racing offers each sponsor / advertiser total control of all sponsorship and advertisements for every race selected – thereby providing a focused message. At a Richman’s Race - a sponsor / advertiser effectively dominates commercial branding within the particular race booked.

Advance Booking Packages for race naming, race sponsorship and multimedia race advertising rights offer brand owners seeking to reach and influence an important segment of the Chinese consumer market the ability to secure their rights at an advantages price without the need to be exposed to an expensive auction process.

As the number of races each year has to be limited owing to various physical constraints inherent in horse racing, race sponsorship and advertising rights will cease to be available at affordable prices or at all - once they are fully taken up.