As horse racing is only just returning to China – audience demographics cannot as yet be determined with any meaningful accuracy. However, there is no doubt that horse racing in China will attract millions - the rich as horse owners and competitors for both the winner’s purse and for prestige; and regular folk as participating spectators.
Richman’s Racing has developed an expensive Audience Participation Prize Subsidy Strategy (APPS) that’s guaranteed to attract a large following for its of its twice a week racing form and actual racing at its physical race tracks, through its television and public widescreen broadcasts, its internet and mobile devise broadcasts.
Exclusive Race Naming, Sponsorship and Multimedia Advertising rights are to be offered through a private auction process with the minimum bid set at US$2 million per race.
We are currently considering Advance Booking Packages (ABP) for race naming, race sponsorship and multimedia race advertising rights for selected corporations. These ABPs will be available at attractive discounts to the minimum $2 million per race price tag expected through auction.
Such advance packages, if not used by the registered rights holder, may be sold to other corporations though Richman’s Racing’s private auction process. Depending on the number of races booked in advance, it is likely that some astute corporations may reap considerable profits through the sale of their rights.
Richman’s Racing has developed an expensive Audience Participation Prize Subsidy Strategy (APPS) that’s guaranteed to attract a large following for its of its twice a week racing form and actual racing at its physical race tracks, through its television and public widescreen broadcasts, its internet and mobile devise broadcasts.
Exclusive Race Naming, Sponsorship and Multimedia Advertising rights are to be offered through a private auction process with the minimum bid set at US$2 million per race.
We are currently considering Advance Booking Packages (ABP) for race naming, race sponsorship and multimedia race advertising rights for selected corporations. These ABPs will be available at attractive discounts to the minimum $2 million per race price tag expected through auction.
Such advance packages, if not used by the registered rights holder, may be sold to other corporations though Richman’s Racing’s private auction process. Depending on the number of races booked in advance, it is likely that some astute corporations may reap considerable profits through the sale of their rights.
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