Richman’s Racing at the Royal Nanjing Jockey Club will be operated throughout the racing year. A large portion of sponsorship and advertising rights at these races is reserved for Richman’s Charter Corporate Platinum Members and holders of Advance Booking Packages. The balance, if any, will be open for competitive bids from the open market. Obviously important race days like festivals and special public holidays will not fall within the public domain.
Most racecourses around the world adopt a program where individual race sponsorship with race naming rights (e.g. The Cartier Challenge, The Hermes Cup etc.) and race screen and other electronic media advertising is split and individually sold to different sponsors and advertisers. We believe this creates clutter and confusion.
Richman’s Racing offers each sponsor / advertiser total control of all sponsorship and advertisements for every race selected – thereby providing a focused message. At a Richman’s Race - a sponsor / advertiser effectively dominates commercial branding within the particular race booked.
Advance Booking Packages for race naming, race sponsorship and multimedia race advertising rights offer brand owners seeking to reach and influence an important segment of the Chinese consumer market the ability to secure their rights at an advantages price without the need to be exposed to an expensive auction process.
As the number of races each year has to be limited owing to various physical constraints inherent in horse racing, race sponsorship and advertising rights will cease to be available at affordable prices or at all - once they are fully taken up.
Most racecourses around the world adopt a program where individual race sponsorship with race naming rights (e.g. The Cartier Challenge, The Hermes Cup etc.) and race screen and other electronic media advertising is split and individually sold to different sponsors and advertisers. We believe this creates clutter and confusion.
Richman’s Racing offers each sponsor / advertiser total control of all sponsorship and advertisements for every race selected – thereby providing a focused message. At a Richman’s Race - a sponsor / advertiser effectively dominates commercial branding within the particular race booked.
Advance Booking Packages for race naming, race sponsorship and multimedia race advertising rights offer brand owners seeking to reach and influence an important segment of the Chinese consumer market the ability to secure their rights at an advantages price without the need to be exposed to an expensive auction process.
As the number of races each year has to be limited owing to various physical constraints inherent in horse racing, race sponsorship and advertising rights will cease to be available at affordable prices or at all - once they are fully taken up.
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