Tuesday, May 25, 2010

China’s 780 Million Mobile Phone Users Get to Paticipate in Horse Racing


Richman’s Racing TV, a service division of RS Management Limited of Hong Kong has, through China Racing Media, accepted the exclusive right / franchise to record and broadcast live and recorded video and audio of all races to be held at The Royal Nanjing Jockey Club’s (RNJC) race course in Nanjing, China.

RSM believes that this exclusive broadcasting right / franchise is valuable and capable of generating significant annual revenues for all parties concerned - with relatively little if any risk. However, in consideration of the award of the exclusive franchise, RSM’s has agreed to provide financial support for the early completion of RNJC’s race course, relevant supporting infrastructure and subsidies for Tierce and Quinella pools.

Richman’s Racing TV proposes to initially target a subscription level representing less than 2% of China’s 780 million current mobile phone users. Subscriptions will be marketed through revenue sharing partnerships with China’s major mobile network operators.

In addition to being able to view live racing, race analysis, horse and jockey fundamentals and expert commentary, subscribers to Richman’s Racing TV will also be entitled to register their selections of horses they think will win RNJC’s regular Tierce and Quinella cash pools. Selections can be made directly through their mobile phones and is FREE OF CHARGE. Richman’s Racing TV and RNJC do not accept bets on their horse races. Subscriber’s horse selection entitlements is for every race run at RNJC for the duration of their subscription.

According to RSM, Richman’s Racing TV subscription are affordable and offer an attractive cost to benefits proposition: RNJC’s live racing data subscription is to be offered at a very affordable monthly rate and will permit subscribers to participate in selecting winning horses for up to 80 races per month. This basically means that for a very affordable monthly subscription cost, a subscriber has the chance to win (or if there is more than one winner) share in a total Tierce pool of up to ¥8,000,000 per month and also a chance to win (or if there is more than one winner) share in a total Quinella pool of up to ¥4,000,000 per month. Subscribers get a chance to win a total of ¥12,000,000 per month with having to place any bets.

For more information on revenue sharing alliances, please email RS Management Limited.

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