This is the 6th time since 2005 that Hurun Report had announced the annual research findings of brand awareness and preferences, consumption habits and lifestyle trends of China’s highest net worth individuals.
This year’s report consists of two parts – the lifestyle report and the Best of the Best report. The lifestyle report gives a comprehensive analysis of the differences between millionaires in tier 1, tier 2 and tier 3 cities, men and women, elder and younger as well as the multimillionaires and average level consumers. The Best of the Best report discloses the Chinese millionaires’ brand preferences.
Read the full report from Hurun Website...
This year’s report consists of two parts – the lifestyle report and the Best of the Best report. The lifestyle report gives a comprehensive analysis of the differences between millionaires in tier 1, tier 2 and tier 3 cities, men and women, elder and younger as well as the multimillionaires and average level consumers. The Best of the Best report discloses the Chinese millionaires’ brand preferences.
Read the full report from Hurun Website...
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