According to an article By Terry Murden writing in “Scotland on Sunday”, a RISE in attendances at horse racing events is continuing to attract sponsors in spite of the squeeze on budgets.
Shirt maker Thomas Pink is among the firms that have returned to the sport, while others such as whisky distiller Glenfarclas claim the returns are sufficient to encourage them to continue their support.
A report to be published tomorrow, titled " Jump Racing Focus, Essentials Of The Sport For Investors 2009-2010", highlights the steps the sport is taking to maintain audiences and remain attractive to potential sponsors, in spite of the economic downturn.
Attendance figures indicate that it is achieving its goal with 5.2 million racegoers turning up to flat and national hunt meetings against 5.1 million last year, a rise of 2 per cent.Sponsorship was slightly down, from £10.6 million to £10.53m during the jump racing calendar, but this was seen as an encouraging level of support during tough economic times.Malt whisky producer Glenfarclas has lifted sales by 25 per cent in the past 12 months, mainly by sponsoring national hunt racing.
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Shirt maker Thomas Pink is among the firms that have returned to the sport, while others such as whisky distiller Glenfarclas claim the returns are sufficient to encourage them to continue their support.
A report to be published tomorrow, titled " Jump Racing Focus, Essentials Of The Sport For Investors 2009-2010", highlights the steps the sport is taking to maintain audiences and remain attractive to potential sponsors, in spite of the economic downturn.
Attendance figures indicate that it is achieving its goal with 5.2 million racegoers turning up to flat and national hunt meetings against 5.1 million last year, a rise of 2 per cent.Sponsorship was slightly down, from £10.6 million to £10.53m during the jump racing calendar, but this was seen as an encouraging level of support during tough economic times.Malt whisky producer Glenfarclas has lifted sales by 25 per cent in the past 12 months, mainly by sponsoring national hunt racing.
Read the full story...
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